NANDO’S – soojin.design

NanDO'S

PROJECT OVERVIEW

Nando’s is one of the most popular restaurants in the UK, but its application has some inconveniences. So I redesigned the mobile app based on the research of Nando’s customers.

OBJECTIVE

Through case studies and the questionnaire of Nandos customers, I tried to increase the usability of this application and provide more accurate information to users. And I redesigned the process of collecting Nando’s food.

ABOUT

Case study, App redesign

DURATION

4 weeks

ROLE

Individual project

TOOLS

Figma, After Effect, Photoshop

CURRENT PROBLEMS

USABILITY

It makes users confused because it goes back and forth between the application and the web site.
It does not indicate that users are logged in after logging in.
Credit cards are the only way users can pay.

LESS INFORMATION

There is no page that the user can check after ordering.
It is not known in advance when users will collect before ordering.
Each branch does not provide detailed information on operating, collectable, and deliverable hours.

DELIVERY

The delivery process does not work properly in this application.
There were many reviews from users that it was convenient to deliver through Deliveroo.
Information related to delivery is not provided.

HOW MIGHT I MAKE EASIER FOR USERS TO USE THE NANDO’S APP AND GET ACCURATE INFORMATION?

MAIN FEATURES

ONBOARDING

Users can sign up for membership in the application and sign up not only through mail but also through other accounts.

COLLECT PROCESS

Before ordering food, users can know in advance the time to collect, the information and details of the collection.

ORDER PROCESS

Users can check information about food more conveniently when ordering. Payment can be made more diversely, and users can check their order details after ordering.

DESIGN PROCESS

Through the following processes, I redesigned Nando’s application. I designed by referring to the five-step design thinking process.

EMPATHISE

COMPETITIVE ANALYSIS, PROS & CONS

I used 4 applications including Nando’s, and compared the advantages and disadvantages through my experience and user reviews.

THE NANDO’S EXPERIENCE QUESTIONNAIRE

I conducted a survey for more data research. This questionnaire was conducted for those who have eaten food at Nando’s and those who have ordered food through the Nando’s app.

DEFINE

CARD SORTING

Various opinions and ideas were collected through data researches, questionnaires, and reviews from existing users. And by integrating this information, I classified the cards according to the subject.

HOW MIGHT WE & PAIN POINTS

I focused on what needs to be improved so that users can use this application more conveniently. And I decided to redesign the three most important things.

PERSONA & USER SCENARIO & USER JOURNEY MAP

During the data researches, the main customers of Nando’s were found to be in their 20s to 40s. Based on that, I created two personas, user scenarios, and user journey maps.

USER FLOW & APP FLOW

IDEATE

INFORMATION ARCHITECTURE

I reconstructed the details based on the basic information architecture of the Nando’s app. In particular, focusing on the usability of the app, all functions are configured to work within the app without moving to the website.

MID-FIDELITY WIREFRAMES & STYLE GUIDE

I created wire frames focusing on the process of collecting and ordering food through the app. And I also made a style guide to match the existing app and Nando’s image.

PROTOTYPE

HIGH-FIDELITY DESIGN

I revised the design a little more considering the user’s position to order through this application. And then, I created a high fidelity design.

PROTOTYPE & INTERACTION DESIGN

For usability testing, I connected the pages and added interaction.

TEST

USABILITY TEST

I conducted usability tests and interviews to evaluate the effectiveness of design and prototypes. In particular, I tried to check if they could use it well by giving them a task of ordering food through the application.

REFLECTION

WHAT I LEARNED

What I learned while working on this project is the importance of data research and usability testing. They were very helpful for me to design user-centered because they were different from what I expected.

WHAT’S NEXT?

I designed the mobile app version, but I also need to update the desktop version. There will be a difference in design between ordering from the app and ordering from the website. And I’d like to do a usability test on that part as well.