soojin.design

S
JIN

YOUTUBE

PROJECT OVERVIEW

Familiar things are still loved. Even with the advancement of technology, the old things are still with us. I came to think again about analog and nostalgia, and I modified the layout of the old YouTube version that many people miss to fit the design of today.

OBJECTIVE

The appearance of the design is almost the same as the previous version, but the contents inside were inserted by the current version. I made a page for the playback screen and channel that users will use the most.

ABOUT

Concept design

DURATION

2 weeks

ROLE

Individual project

TOOLS

Figma, After Effect, Photoshop

2006 VS 2022

OLD YOUTUBE LAYOUT

In the past, the size of the monitor was smaller than it is now, so the layout grid of YouTube was much narrower. The navigation is located at the top, the playback screen is on the left, and the video information is on the right.

CURRENT YOUTUBE LAYOUT

The navigation is hidden in a hamburger bar. There is a search space at the top, the playback screen is on the left, the information on the video is below it, and other related videos can be viewed through algorithms on the right side.

It is said that people have a mentality to remember the past beautifully. Retro marketing is what encourages people to consume while stimulating nostalgia. This stimulates memories of the past and revives memories, so that discontinued products are released again, or products are released by making the exterior design of the product an old version. These things made me think about analog and nostalgia once again, and I modified the layout of the old YouTube version that many people miss to fit the design of today. The appearance of the design is almost the same as the previous version, but the contents inside were inserted by the current version. I made a page for the playback screen and channel that users will use the most.


I think the reason the old and familiar things remain is that it gives people a more direct and authentic experience. Since we can’t live completely analog, we have to find a balance between digital and this so that they coexist. When designing in the future, I want to create a design that users can empathize with and think about from their point of view.

HOW IT CHANGES

In the current layout, several icons are placed in the lower right corner of the playback screen so that the user can easily control the playback environment. So I added another icon here so that users can change it to the old layout.

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